I’ll admit - it was a coincidence. We didn’t realize, when we launched our new “bio-pop” project with “Hummingbird” that the UN had declared 2010 to be the official International Year of Biodiversity, complete with this totally nifty biodiversity website featuring leaders and celebrities giving educational and inspirational insight, articles on success stories, and a wealth of resources to learn about and support biodiversity, with the motto: “Biodiversity is life. Biodiversity is our life.”
So, the universe is aligned. Every outlet - from the political to business to POP CULTURE AND ENTERTAINMENT - has come out to join, as the UN says “a celebration of life on earth and of the value of biodiversity for our lives. The world is invited to take action in 2010 to safeguard the variety of life on earth: biodiversity.”
